Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 257: Access Cards

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Who carries office keys anymore? We have moved beyond keys and we now carry cards to open doors and gain access to the office. Sometimes these are separate cards we carry and sometimes they are the same as an identification badge. Regardless, the cards become the one thing that we don’t want to forget or leave at home or in the car. What’s interesting about these cards is that unless someone tells us what access level we have, we wouldn’t know unless we try the cards to see what doors they open, and which ones they don’t. It’s a bit of a game and of course when our cards don’t open a certain door, then the curiosity kicks in as to why aren’t given that access? What we all down deep and secretly want is total access to every door. We want to know that we can have an entrance to wherever we want. Few things are more rewarding than having full access to anywhere and anything. Those times when we get a backstage pass, or a special entrance, certainly feel awfully good. That desire for total access and to not be shut out of anyplace or anything seems to be always there and most desirable. I find it interesting that when it comes to access to God that we don’t get nearly as excited or have that same feeling that we are somewhere special, and most importantly we seldom brag about God like we do when we have one of those total access experiences. Ephesians 2:18 tells us what is the important access; “Now all of us can come to the Father through the same Holy Spirit because of what Christ has done for us.” God wants to give us total access to Him. It’s like he issued the personal badge to us with daily chances to swipe that card as many times and as often as we want. All we have to do is accept that access and badge-in ourselves for God. Today as you swipe that access card at work, take a moment and think about whether or not you are allowing yourself to take full advantage of the access that God wants you to have. He has opened the door to each of us so we can just walk right through to Him. Full, 24 hour access. It doesn’t get any better than this!

Reference: Ephesians 2:18 (New Living Testament)