Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 258: An Ordinary Day

Today, like many other days, is an ordinary day for most of us. While we may accent the day with a special meeting, presentation, or discussion, likely the day will not be extraordinary. And that is okay because in the ordinary is how we get things done, be who we are, and move through life. Today’s Purposed worKING is not going to be the ordinary though as I would like to leave you with the thoughts of Josemaria Escriva from a message he delivered in 1967. He summarizes much of what Purposed worKING tries to say to us:

“Everyday life is the true setting for your lives as Christians. Your daily encounters with Christ takes place where your fellow men, your yearnings, your work, and your affections are…God is calling you to serve him in and from the ordinary, secular, and civil activities of human life. He waits for us everyday, in the laboratory, in the operating theater, in the army barracks, in the university chair, in the factory, in the workshop, in the fields, in the home, and in all the immense panorama of work. Understand this well: there is something holy, something divine hidden in the most ordinary situations, and it us up to each one of you to discover it…There is no other way, my daughters and sons: either we learn to find our Lord in ordinary, everyday life, or we shall never find him.”

May each of us find God today in the ordinary work that we do!