Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 413: The Final Days…

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Much gets done in the 11th hour but usually work that gets done at the last minute comes with some ugliness in the process. It is in the last days, hours and minutes that the true nature of people becomes apparent. Sometimes that will be the good-nature of people who know how to get things done when every one else around them are tired, on edge and cranky. But for most of us, we go into defense mode and our ragged emotions can get the best of us and the not so attractive parts of us surface. Egos take over, frustrations turn into nasty words sprayed across whoever comes into the line of fire, stress and pressure causes us to boil over and self-control melts into trying to control others. I have many example of friendships unraveling in the quest for the finish line in the final days. The final days are never any fun. It is in these times that we need to be self-aware enough to know that our humanness and nature could lead into saying and doing things that we will regret later. It might be useful to keep a check-list of these watch-outs in front of us during these times so that we don’t fall into the trap or slide into a hole that we can’t dig ourselves out from. In 2 Timothy 3:1-4 Paul describes to Timothy what will happen to people in the final days before Christ returns, but the similarities of how we all can act in our own final days that we face are stark and can be that watch list for us; “You should also know this, Timothy, that in the last days there will be very difficult times. For people will love themselves and their money. They will be boastful and proud, scoffing at God, disobedient to their parents, and ungrateful. They will consider nothing sacred. They will be unloving and unforgiving; they will slander others and have no self-control; they will be cruel and have no interest in what is good. They will betray their friends, be reckless, be puffed up with pride, and love pleasures rather than God.” It is a harsh list but I suspect there are traits here that are not unfamiliar to any of us who have our backs to the wall and in the final days and hours of stressful projects. If we are in the middle of this now, or see these days coming, let us guard our hearts first and then allow God to guard us against living out any of these traits. May we be guarded, stay safe and true to what we know and believe in any final days.

Reference: 2 Timothy 3:1-4 (New living Testament)