Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

Day 414: Becoming “Agile”

Back in the the 1950’s an approach to software development was created. Back then it was called, “Iterative and Interactive Development”. Over the years it was refined and used on many projects. Over time it also took on the name of “Agile Development.” Through time software engineers have reported that 88% of the users feel more productive, 77% see the quality improvements on the systems where it is deployed and best yet, 78% report an increase in business stakeholders satisfaction. I have gotten the opportunity to work with teams who have employed the principles of Agile Development and for the leaders of this movement it looks a lot like a business religion. It has a deep philosophy, rules of engagement, a common language, and a deep set of beliefs by users. In fact, I wish that we as followers of Jesus always had the same commitment and rigor to our beliefs as developers who use the Agile Development process. IID, or Agile, was developed to bring predictability, repeatability, standardization and simplification to a very complex system. It is a great metaphor to our lives and how we live out our lives within our work. Life is full of randomness and can sometimes feel just the opposite of the predictable and standard that we would like to have. What we can do as believers though is use the process standards that God has given us to become more “agile” in our lives. We start with a firm belief and faith in Jesus and our commitment to follow Him as our Savior. From there, He invites us to communion with Him in His Word and our prayers. These, along with the fellowship with other believers provide us with predictable standards; a life process to follow and a community of others who are developing themselves to be better at bringing glory to God in all that that is done. Just like why a software development process was created, the same can be said of what God has given us. Sounds like it is time for us to go to our own life keyboard and start our new development process, today.