Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 424: Battle vs. War

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We all fight battles at work, each and every day. Sometimes they are small battles, and sometimes large. Overall, we also have our wars that must be fought and won. Hopefully, the wars are those that are against the competition or external forces that are hard to overcome and take our full focus and attention to win. It’s when the wars creep into the internal aspects of our businesses that our time becomes unproductive. It is also when we start to get so overwhelmed or engrossed in one thing that we begin to lose perspective and the the battles and the wars become blurred. It is hard to keep them separate because we are passionate about our work and we have our goals and objectives to which we must take stands and have strong points of view. But, it is so important that we don’t lose the war because we lose ourselves in the heat of the battle. I was recently in a conversation where two people were deep into a heated battle over a contentious subject and in the midst of the argument, one person, made the conversation personal and attacked the other person’s character. You could see the conversation deteriorating quickly. The person who made the slip of the tongue, lost perspective. The battle was sacrificed to the loss of the war as the person offended now stood on the higher ground, regardless of the merits of the original battle. Proverbs 12:18 speaks to this; “Some people make cutting remarks, but the words of the wise bring healing”. The war to be won is our character and the life that God wants us to live that others can see. The battles of the day, while important at the time, are insignificant in the overall life we are to live and how we handle ourselves. Today, you will be invariably thrust into battle. As you stand and speak, remember the overall war that is to be won.

Reference: Proverbs 12:18 (New Living Testament)