Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 459: When It Looks Like It Is Over…

If you have ever run a business or been close enough to a part of managing the overall business you know that there comes times when it you know it is just about over and time to call it quits. While it might be the overall business itself, more often than not it is a product line, a project, a customer who will be lost, a financing, an employee who can’t be saved or one who can’t be hired. It happens to every business and it is hard, really hard, to call it quits after all of the time, effort, energy and money has been spent to get this far, only to see it slip away. The fact is that it never slips away, what really happens is that we just don’t want to see it coming or make the decision or worse yet, make the decision from a place of fear, despair or anger. It happens. What is important is that we don’t let that become the way that we operate all the time. The other side of the coin are those who run business as though today is the last day and that the threat of going out of business or closing down a product line, division, etc. always looms so that there is a constant feeling of fear and oppression that takes much of the joy out of work. There is a balance in a lesson from the Bible in the book of 1 Kings about the time Elijah met with the widow at Zerephath. He asked the widow for water and a bite of bread. The woman was at the end of her food and she told Elijah that there was no bread, only enough for her and her son to have one more meal before they died. Elijah said back to her in Chapter 17, Verses 13-14; “Don’t be afraid! Go and cook that ‘last meal’, but bake me a little loaf of bread first. Afterward there will still be enough food for you and your son. For this is what the Lord, the God of Israel, says: There will always be plenty of flour and oil left in your containers until the time the Lord sends rain and the crops grow again!” Elijah was saying to her, have faith and don’t worry about when the end arrives. If we trust in the Lord for all that we need then He will provide enough to make it through. There are times when it is the right time to quit something and it becomes foolish to keep at it. But, that decision should never be made without the faith and trust upon God as as the provider of the needs. That means that our decisions can and should be made from a place of strength and confidence, never fear or despair.

Reference: 1 Kings 17:13-14 (New Living Testament)