Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 502: Sometimes, We Just Have To Take It

There are few things worse on our jobs than being dressed down unfairly by someone with whom we work. Surprisingly, it is not unusual, especially in this fast-paced, sound-bite, text based, Twitter feed, world that we live and work within. Just this last week, in the technology space, there was a public sharing of some emails that were written and sent among some of the best and most well-known angel investors in Silicon Valley. I happen to know all of the players and to a person, they all have their hearts in the right place, but in the world of investing in Silicon Valley, passions run high and people move fast, sometimes too fast. In this case, words were written and expressed that I am sure want to be reeled back in and were never expected to become public, but they ended up in the press. Even those with the biggest hearts and right intentions can have a moment that if given the opportunity for a re-do they would take. This is all part of being human, busy and moving at today’s expected speed. Who in today’s jobs hasn’t had a similar experience with a rash reaction, the emotional email, or the vitriolic voice mail? It just happens. What we have to learn is that most times, we are so much better off just taking it, regardless if we deserve it or not, and trust that what is best will be the outcome. This is so hard to do, I know! But, when we are in that moment and we want to react, then let’s remember that what Jesus endured, without reaction is more than any of us will ever experience. We read what Isaiah prophesied and what came to pass; “He was oppressed and treated harshly, yet he never said a word. He was led as a lamb to the slaughter. And as a sheep is silent before the shearers, he did not open his mouth.” We won’t face this today on the job, but when we face what seems incomprehensible or unfair treatment, ridicule or embarrassment, then let us model our reactions after our Lord and learn to not react or overreact.

Reference: Isaiah 53:7 (New Living Testament)