Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 527: Knowing The Wind

Work consultants use wind analogies a lot. They talk about having “wind at your back”, being able to “tack with the changes of the wind”, how to battle “headwinds’, understanding “turbulence”, etc. The wind is a good metaphor for lots of things that are in our work lives because it is invisible but very forceful and it can either be a huge help or a real hindrance and the fact that the wind changes so often and unpredictably, it becomes even that much more relevant with the way our work and jobs can seem. Within our jobs there are many unseen factors that affect how we work and how we feel about our work. It’s like when we walk into a meeting room and there is a chill in the air or a heaviness in the air that we know, without anyone saying anything, that this is going to be a tough meeting or we are getting ready to deal with a subject that no one really wants to talk about. And the opposite can happen when the boss comes bouncing down the hall, in a good mood and just wants to drop in and “catch up”. Whatever it is, it’s like the air and the wind and it shifts, swirls, and moves like its’ own force throughout work. Knowing the wind is a smart thing but even smarter is knowing where and how we stand within the changing winds. What we want to make sure we are not doing is spending our precious time trying to figure out always where the wind is going, but instead, know where we are going and how we are getting there, regardless of the where the wind is blowing. Those who only follow the wind will be known as being political or indecisive. But, those who know who they are and where they are going and then manage the wind will be known differently, in a very positive way. This starts with knowing what is important for us to be doing and sticking with it. Solomon talks about his own work when he was “lost” and was not focusing on what he knew to be important; “But as I looked at everything I had worked so hard to accomplish, it was all so meaningless. It was like chasing the wind. There was nothing really worthwhile anywhere.” No, we are not to “chase the wind”. We are to be strong, firm and able to withstand whatever the wind may bring. Today, let’s take a look at what we are doing and making important in our work lives and be sure that we are focused on the right things and like the wheat and chaff that separates with the wind, we are staying focused on the things that the wind can’t carry away.

Reference: Ecclesiastes 2:11 (New Living Testament)