Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 529: Layering

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No one gets to be good at what they do without layering one skill and experience on top of another until they come to a place where they are really good, or even a master of what they have been working towards. As much as it would be great to get good by just showing up, we have to layer and layer until we finally have built up enough to draw upon so we really know what we are doing. There are many people who are not willing to spend the time and energy to build the layers. Either they don’t believe that they should have to put in the time and efforts, or they are just too lazy to put in the hard work. Layering takes time. Layering takes patience. Layering takes an attitude of not believing that we don’t need any more experience, any more practice, any more coaching, or any more discipline. Those that do layer and understand the importance of this are the ones who are able to have a few layers peeled back or punctured and still have much to work with going forward. We must learn to layer and learn to do so with each and every opportunity given to us. Peter tells us this as well when he writes; “In view of all this, make every effort to respond to God’s promises. Supplement your faith with a generous provision of moral excellence, and moral excellence with knowledge.” Peter is saying that we must layer our faith with our moral excellence, but even that is not enough. He says that we then must add the layer of knowledge. Peter wants us to continue to grow and grow through adding these layers into our life. Today, think about whether or not you are layering as you should.

Reference: 2 Peter 1:5 (New Living Testament)