Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 553: And It Shows…Part 2

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“So what do we have to show for it?”, the CEO asks as she pours through the end of the year financial statements. It’s not an unusual question or occurrence this time of year. When all the money that has been spent is added up and the results are being assessed we look for what we have to show for all that we have done. If we see results that can be measured or we can see the beginning of the sprouts that come from the seeds planted, then we feel good. If we see nothing, then we feel really bad and we wonder where we went wrong that caused us to waste the money, time and resources of our people. As we all know, business is not linear. If it was, then everyone would be able to do it and we wouldn’t have questions about what works and what doesn’t. But, it is not linear. It is many times convoluted and circuitous in getting to success. But the question remains in what we have to show for our efforts? The same can be said of us as individuals. At work we take on projects, spend time and spend money and we also have to show that we have provided more gain than loss. Somewhere, someone is figuring out productivity and considering the cost of us versus the output of what we provide. Yes, we have to have something to show for our efforts. Now, let’s take it deeper and think about how we show up in our deeds and what we have to show for those? James 2:18 says, “I can’t see your faith if you don’t have good deeds, but I will show you my faith through my good deeds.” There are many who believe that their good deeds alone will suffice and that faith is not necessary. But, we know that the foundation and the catalyst for those good deeds need to come from faith and the belief that we are representing Christ in those good deeds. It is when we “show” that we get the chance to share our faith with others and let them know where the desire to provide those good deeds comes. In this Christmas season we have many opportunities to do good deeds. Let us not miss the opportunity to let our faith also show through those deeds so that we can tell true story of Christmas to others.

Reference: James 2:18 (New Living Testament)