Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 576: Business Principles 101

There are many college courses written across the country for Business Principles or Business Ethics. They usually wouldn’t be an entry level course labeled 101. But, since 101 signifies the basics or the foundational elements of a course we can use 101 as the course number. Maybe not so coincidentally many basic principles that can be applied to how we operate, lead, and work can be found in Psalm 101. I’ll let you read the Psalm and find those that apply to you:

Psalm 101
A psalm of David.

1 I will sing of your love and justice, Lord.
I will praise you with songs.
2 I will be careful to live a blameless life—
when will you come to help me?
I will lead a life of integrity
in my own home.
3 I will refuse to look at
anything vile and vulgar.
I hate all who deal crookedly;
I will have nothing to do with them.
4 I will reject perverse ideas
and stay away from every evil.
5 I will not tolerate people who slander their neighbors.
I will not endure conceit and pride.

6 I will search for faithful people
to be my companions.
Only those who are above reproach
will be allowed to serve me.
7 I will not allow deceivers to serve in my house,
and liars will not stay in my presence.
8 My daily task will be to ferret out the wicked
and free the city of the Lord from their grip.

Have a great weekend!