Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 578: Attention To The Details

purposed worKING No Comments

I marvel with the people who could be so successful in their careers if they just could find a way to have an attention to details. Big idea people are needed but ideas without execution go nowhere. It takes attention to details to make something go from good to great. The business world has been abuzz the last week over the potential of the Apple coporatation not having Steve Jobs at the helm. I have had the privilege to interact with Steve a number of times in one on one conversations and I have said consistently that he is the Walt Disney of our age (ironically, he is also the largest shareholder of the Walk Disney Company). Why is he like Walt Disney? It is because he has the vision to see into the future but also has the attention to detail to make those visions come to life and in a manner that is of the highest quality and consistency for the consumer/user. Without his attention to the details, would the iPod or the iPad be what it is today? I seriously doubt it. All any us have to do is read the book of Numbers and we can see that part of how God created and rules this world is also with an attention to detail. I was struck by the book of Numbers Chapter 26 when God asks that a census be held. After all of the counting of the men over 20 years of age, God did not lose sight of the detail that He had said, “They will all die in the wilderness’. The only exceptions were Caleb, son of Jephunneh and Joshuah son of Nun.” When you do the math that was two of 624,730 people. God was in the details. As we go about our work, much of how we do our work and do something with excellence or not is in the details. The small things do count. As you think through today, what details are hanging that need to be sewn up? What details need attention that you haven’t been giving? What orientation in your work do you need to change so you can find yourself attentive to the details? It will make a difference.

Reference: Numbers 26:65 (New Living Testament)