Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 700: The 700 Club

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“It is the smallest of all seeds, but it becomes the largest of garden plants; it grows into a tree, and birds come and make nests in its branches.”

On this 700th post of Purposed worKING, I looked at the history of Pat Robertson’s 700 Club television show and thought that there would be some biblical reference to the name. What I found was this: “In 1962, the station suffered financially and almost closed. To keep the station on the air, WYAH decided to produce a special telethon edition of the show. For the telethon, Robertson set a goal of 700 members each contributing $10.00 per month, which was enough to support the station. Robertson referred to these members as the ‘700 Club’ and the name stuck. The telethon was successful and is still held annually.” (source: Wikipedia.org).

Yesterday, I wrote of seed investments and this stands as another example of how a small investment in something can make a huge difference. I doubt that any of the 700 people who donated $10 back in 1962 would have envisioned that nearly 50 years later that $10 would still be around and reaping far beyond what was sowed.

One little seed can make a huge difference. This is what God said to us with the parable of the mustard seed. He was telling us that we need to be the fertile and receptive soil for the seed that He is continuously sowing in us. And then, it is important that we spread the seed to others. As we work, as we go about our daily business, we can spread the seed and expand the Kingdom of God. Let us think about how we can do that and let us each find our ways to do so, with the power that comes from Him.

Thank you for being here daily through 700 posts of Purposed worKING! Consider yourselves part of our own “700 Club”.

Reference: Matthew 13:32 (New Living Testament)