Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 701: Weighing Our Responses

“Why are you so angry?, the Lord asked him. ‘Why do you look so dejected? You will be accepted if you respond in the right way. But if you refuse to respond correctly, then watch out! Sin is waiting to attack and destroy you, and you must subdue it.”

I have watched with great intrigue the discussions and debate over the U.S. debt-ceiling. The back and forth and the rhetoric in itself is educational (and sometimes saddening). What is most fascinating to me is how people respond from one situation to another and the importance of even one word as part of a response and how that can reinforce or change the tone of an entire discussion or debate. The same is true in business and as we have all learned, what a CEO says about a company when they are in distress can make the difference between recovery and failure. Carry this inside of the company and how a manager or team leader responds to a challenge, a question, or a problem can become the linchpin for what happens next, good or bad. We need to be sure that we are thoughtful in our responses and do the best we can to think ahead and weigh out the implications of how we respond. Being on the hot seat is not easy work, but weighing the response before we say it is something that we should always be doing.

Cain was challenged by God and God put forth correction and direction to him about how important it is for us weigh our responses before we make them. God gives us the alternative of making the right response, which are the ones that align with His teaching and Word, or taking the alternative path and allowing ourselves to be weighted with sin. When we consider that we have the assurance of being accepted when we do choose the right response, then that should tell us all we need. Today, we each will be faced with tens, if not hundreds, of times that we must respond. Let’s pray into this day, and week, that when we weigh our responses, that we weight them to the way of the Lord.

Reference: Genesis 4:6-7 (New Living Testament)