Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 733: Choice

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“I am the way, the truth, and the life. No one can come to the Father except through me.”

Choice is a very powerful tool. I just had to rent a car for a one-way driving trip from LA to San Francisco and National Rental had the best one-way drop-off deal. It had been a long time since I had rented from them and I expected the same old routine as any other car rental place, but when I got the to the counter in LA, I was very surprised. Within 30 seconds of me giving them my driver’s license and credit card, they handed me back my rental sleeve and directed me to an area called, “The Aisle” and said I could choose any car that was parked under that awning. Around the corner and out the door, there was that section with at least 50 cars/SUVs, etc. to choose from. After asking a very nice attendant who was standing near the cars, which car got the best gas mileage, I was choosing from three different colors of a Honda Sonata. As I drove out of the lot, I was a satisfied customer and it was all about choice. I am sure I am not alone in having been assigned a rental car and being disappointed because I would have preferred the car style next to the one I was going to rent. Choice is a powerful force and in our businesses we should remember that giving the consumer a choice, even if not a big choice, can be the difference between satisfaction and not.

Our God is so cool. When I think about the choices that He allows us to make every day I am reminded that He is not the overbearing parent that keeps us contained and sheltered from the world. No, He is a God that gives us everything we need to be prepared for this life and after, and then He presents us with choices to make. all He asks is that at the end of the decision tree that one choice be absolute and that is the choice to follow Him as our personal savior and Lord. He is consistent in this way. Adam and Eve had it all to their desires and dreams. He only refused one choice, which they couldn’t uphold. All the rest was theirs. He gives all the rest to us as well, He just says, make the one the choice to follow me. Choice is a powerful force.

Reference: John 14:6 (New Living Testament)