Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 734: Onward and upward

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“So humble yourselves under the mighty power of God, and at the right time he will lift you up in honor.”

I’ve always said that if a business is not growing, it is dying. While that may not be obvious, it is dying from the inside out if it is not growing. The best people won’t stay, the best deals won’t be secured, the next big idea won’t come to a business where others smell stagnation. This is why, even if incremental, moving upward and onward is important. Sometimes these moves can be scary and risky. Just check out what Netflix did this week with spinning out their DVD business as a legacy business so they can focus on the area of the business they believe will grow. This was about as gutsy as it gets and it certainly burns the ships behind them as they case themselves away from warehouses, envelopes, plastic and the U.S. Postal Service (which is having their own growth challenges). In CEO, Reed Hasting’s letter to all subscribers he wrote to us humbly of his misstep and then laid out a growth plan for the company. It takes courage to stay growing and more businesses should be humble and honest enough with themselves to make the changes necessary to keep their growth alive.

We must also grow and we must also be humble. What we have is a promise from God that if we do humble ourselves under His power and we wait on Him that He will lift us up and we will experience our own upward and onward growth. But here is the amazing thing, while we are waiting, we are also growing because if we are humbling ourselves to Him, we are spending time in his Word, in prayer and in fellowship with others. Let’s ask ourselves today, are we in an onward and upward pattern right now? And if we are not, then what do we need to do to put ourselves in the position where we can wait on God to lift us up?

Reference: 1 Peter 5:6 (New Living Testament)