Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 779: Cyber Monday

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Thank you for making me so wonderfully complex! Your workmanship is marvelous – how well I know it.

Today is “Cyber Monday”. This is a term that is not that old. It started in the 2000’s as e-commerce sites became popular as shopping destinations on the Monday after Black Friday. Black Friday actually has a meaning. This is the day that many bricks and mortar retailers turn profitable in their fiscal year. Cyber Monday doesn’t have that level of significance as it is really a day for the digital retailing world to show off their stuff and have a big day. I have no idea what it means to productivity in the workforce today, but it is a big day that anyone who sells online has been gearing up and preparing for. That is the case for all of our businesses. We each have a big day, or a big season, when we show off our stuff and we have to be at the top of our game. That level of preparation and gearing up is important to us as it sharpens and makes us better each year. If your business doesn’t have a time like this, then it’s worth thinking about how to create that level of focus, attention, and hype. Everyone is at their best at this time and it brings out the best in the organization and people. We all look forward to a time to rally and put ourselves out there. For many, that is today and this holiday season as the rest of this calendar/fiscal year unfolds.

Each and every day we are asked to “show our stuff” and be at our best. God challenges us in all aspects of our life to be at our best and to bring glory to Him in all that we do. During our own busy and peak seasons it can be hard to remember that that these are also the best times to be focused and cognizant of the example that we are living for Christ. When everyone else is stressed and at their breaking points, if we can be a role model for patience, gentleness, kindness, peacefulness, joy, etc. then the fruits of His spirit will be contagious. Others are looking to see His workmanship in you. Can you make today, and this busy season the time when He shines through?

Reference; Psalm 139:14 (New Living Testament)