Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 780: Easy Street

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People who are at ease mock those in trouble. they give a push to people who are stumbling.

Lots of talk in the world today about streets. There is the perennial political discussion about Main Street and what that street means to our economic system. There is also more attention than ever on Wall Street. The Occupy Movement has brought attention to the people and institutions that are associated with banking and public corporations, with an attempt to let off steam towards someone. It seems what everyone is desiring and detesting at the same time is those who live and work on Easy Street. Businesses work so hard to get to a place where they feel established and while they still have to remain competitive and growth-oriented to survive, they can find a place where every day is not about survival. Yet, when they get there the tendency can be be for them to start to portray some of the attributes of those who live on Easy Street and others don’t like that attitude. Part of the finger pointing today is that there are companies and people who have adopted the Easy Street attitude for themselves and project a different set of standards on others. Businesses that start to brag about their success and who become predatory and demeaning to their competition, and above the law in their communities are easy targets. Easy Street brings out the worst in us and should remind us that success is not a privilege it is a gift.

When we succeed at something and receive accolades and recognition, we should remember that the perils of Easy Street apply to us personally as well. We read in Job that “ease” brings about an air of confidence that can turn to mocking of others. We see it daily in our society in nearly all competitive circles. When someone is on top they speak down and talk smack to those who are not doing so well. They can taunt and find satisfaction in watching others fail. We have to be careful of this; each one of us. It is in our sinful nature to fall into this pattern. God asks and wants us to rise above this pettiness and to be the opposite of the rest of the world. We are reminded over and over that their is no superiority in God’s Kingdom and that those who are seeking to want to work and live on Easy Street and play our the role, will struggle to find their way home to the Father. Let’s remember that in our work, as we put to test our talents and do the best we can, that there is a point where we cross the line to Easy Street and take on the wrong attributes. Watch and listen for God to remind us where we are and to be sure that we stay on the right side of the street.

Reference: Job 12:5 (New Living Testament)