Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 783: Quitting

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“Watch out, so that you do not lose the prize for which we have been working so hard. Be diligent so that you will receive your full reward.”

I once heard that quitting was a permanent resolution to a temporary problem. I spend time with many executives who at different times and for different reasons consider quitting. We all do, right? There isn’t any decision that we make that we won’t at some point second guess or at least scratch our heads and wonder if we are on the right course or not? But, the decision to quit is a different decision. Quitting means that we are going to abandon the hard work, the money invested, and turn back on what we once said was important to achieve. We read about these decisions every day in the business sections of the news. Shedding a division, a product line, a competitive market, etc. are decisions that means that someone decided it was time to throw in the towel and go another direction. Quitting is not always the wrong decision, but as we enter into strategic directions, partnerships, hiring, and financial commitments, we have to be sure we have thought through each step as much as we can so that we don’t start and then stop. I advise that we should always ask ourselves the question as to whether or not this is one of those things that would be better to never start than to start and stop. It’s a good litmus test to be sure that starting and stopping doesn’t do more damage than it should.

Our spiritual journey is one where each and every day we are faced with those things in our life that want to tempt and sway us from keeping our eyes on the prize. The promise that we are given is that if we don’t quit, and we stay diligent that there is a “full reward” to be gained. We know as believers that the full reward is to live eternally in the presence of our Lord. In God’s eyes, if we give up and quit, He hopes it to only be temporary as He takes us back each and every time. If we remain sincere in our journey, with our eyes on the prize of Him the rewards are beyond what we can fathom. I would also add that by not being a quitter that we are setting a model and living out the example of Jesus. As we know, He could have quit any time He wanted, but He didn’t. When we persevere, and when we follow through, and when we stay focused, and when we don’t look back, and when we progress with enthusiasm and hopefulness, others will see that something special in each of us. One never knows what and when that moment will come to explain to others why.

Reference: 2 John 1:8 (New Living Testament)