Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 785: Influencing

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“Dear friend, don’t let this bad example influence you. Follow only what is good. Remember that those who do good prove that they are God’s children, and those who do evil prove that they do not know God.”

Yesterday, we read on how we can be influenced. Today’s let’s spend a few moments on the importance of influencing.

Big companies, big brands, big marketing and advertising budgets, big product launches. We are used to all of these being influencers in our culture and business lives. The bigger and bolder it is the more it gets noticed and if it really means anything then it sticks around and influences our lives and culture. Think about the influence that companies like Apple and Google have had on our everyday lives. And don’t forget the Procter & Gambles or the Wal-Marts of the world. They are just as influential, but in a different way. Influence can come in many forms and if a company has it, they not only succeed but they tend to get a wind at their back. It’s an important factor to think about when we discuss success criteria of our businesses. Are we influencing the market? Are we influencing the competition? Are we influencing our partners, customers, and ultimately our consumers? If we don’t have influence, we don’t have clout and it’s hard to find momentum.

We are given the task and opportunity to be influencers for the Kingdom each and every day. Throughout this day each of us will have more opportunities to influence in a positive way than we can count. Each word, each inflection, each action are points of influence that we can either manage and make productive for the Kingdom or miss. It’s not that we have to be in the face of other people about our faith. It’s as much about are we modeling the life that Christ asks us to live for Him? Today, check your words. Check your actions. Check the attitude that others can see and feel coming from you. Are you being a positive influence on others in the office? Whether you know it or not, you are an influencer.

Reference: 3 John 1:11 (New Living Testament)