Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 819: The Power Of Search

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“Teacher”, the blind man said, “I want to see!”

Our business lives changed forever in 1996 when two university graduates created a software product called “Backrub”. A year later the named changed and it is now a household word. We know it as Google. Today, businesses would have a hard time running without Google. The other day I needed to review the operating instructions of an old piece of machinery. I didn’t even bother to go and look for the operating manual as within minutes I had what I needed online and that started with my search on Google. The power of search is the backside reward, or maybe why Sergey and Larry originally named the product “Backrub”. Search results in retrieval and few things are more satisfying than finding what you need faster and easier than you expected. We’ve become pretty adept in the business world of using search to our advantage but there is still volumes of knowledge to be made available.

God asks us to always be searching for Him. In the Book of Mark we are given the account of Bartimus who sought out Jesus as Jesus walked through the streets. Bartimus was blind so he had no other way to search other than to yell out repeatedly,”Jesus, of Nazareth!”. He was told to calm down, be quiet and to shut up, but he wouldn’t relent. Finally Jesus head Him and through Bartimus’ faith, his eyesight was given to him. The point is that Bartimus knew the power of search. Without committing himself to searching for Jesus he would have remained blind. There is a powerful message in here for us. Let’s today recognize the power of our searching!

Reference: Mark 10:46-52