Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 821: Grouping

purposed worKING No Comments

“Jesus called his twelve disciples to Him…”

Over the past few weeks we have watched what can happen when people group together over a cause. Whether you agree with the decisions or not, they both are useful examples of how in today’s age of social media what can happen when a group of people, whether they know each or not, come together in solidarity. When decisions are about to be made, or when decisions are made that people don’t agree with, and the public opinion is galvanized through tools such as Facebook, Twitter, etc. then these groups become very influential and powerful. Advertisers and concerned parties are watching to see what matters and who cares. We cannot underestimate the power of grouping as it relate to how consumers relate to our products, services, brand and company.

As believers we also bring power and influence in our solidarity. A small group of people who bring to others a consistent example can be very compelling. Sociologist Robert Belair of Princeton University said, “We should not underestimate the significance of a small group of people who have a vision for a just and gentle world. The quality of a whole culture may be changed when two percent of its people have a new vision.” Jesus knew the power of a group. He called twelve together and brought to them a new vision of the world. As we look around in the office, is there a small group of believers that you can group with? There is a difference to be made by doing so.

Reference: Matthew 10:1