Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 896: Success Patterns

purposed worKING No Comments

“Meditate on it day and night so you may be sure to obey all that is written in it. Only then will you succeed.”

I wrote about it last week and it continues to dominate the business sections.  That is the Facebook IPO and all that surrounds the event. As I write this now, the stock is down 13% from it’s offering price and all of the skeptics are pounding on their chests.  Many like to say that the success of Facebook, and other internet companies, has come too easily and that because of this we shouldn’t value these companies as highly as those that have been around for many decades, if now not centuries.  I would point out though that even though Facebook has only been around for eight years that the person hours that have gone into that company might rival that of decades of an established company. A pattern of success for start-ups is the commitment and sheer energy, hours and cycles that go into the company.  Anyone who has studied Mark Zuckerberg knows that he has been nearly one-dimensional over the last eight years with his work on Facebook dominating everything else in his life.  It certainly has paid off for him and I believe he has earned his success. His success pattern has been one of extreme commitment, dedication and devotion to something he loved, his business.

Joshua gave us a verse about a success pattern for our own lives and that is in how we utilize God’s Word.  Think about if we were as committed and devoted to God’s Word as we were to the other things in our lives, what might happen for us?  Joshua says that we need to meditate and obey to receive success.  So, simply, think this way about the Bible:  Adopt the pattern of “reading, thinking, speaking and doing” to achieve success.  Read God’s Word.  Think about the Bible day and night. Speak out what we have learned and know from the Bible (verses, lessons, etc.), and then do what God’s Word says.  It is then that we will find the success that God wants us to have.  It’s a simple, but not always easy pattern to follow, but one that we should not ignore.

Reference: Joshua 1:8 (New Living Testament)