Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 898: Utilities

“Let us keep our eyes fixed on Jesus, on whom our faith depends from beginning to end.”

Anyone who has upgraded to a smartphone has seen that we have been provided as a standard utility a compass. I don’t think I have really ever used it but it’s nice to have it there if I ever need it.  What is the best thing about a compass is that no matter where we are we can get a reading on where is north. It would be great to have within our businesses a readily available utility for everyone within the company to know exactly where we are, where we are going, and even best, how to get there. A “compass utility” that every employee could carry with them so if they ever got lost would be great.  There’s really not a perfect one of these, but a clear communication, a roadmap, a easily understood mission or vision statement can go a long way in providing the utility to help employees find their way. Every organization should consider finding their own utility that accomplishes this goal.

Paul nails this for us when he tells us that we should keep our eyes fixed on Jesus as the only utility we ever need. How great it is that we have this built-in compass for the truth.  We should consider each and every day that we need to fix our eyes on the utility that was given to us and use it as a our positioning to make the most of this life that God has given us!

Reference: Hebrews 12:2 (New Living Testament)