Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 901: Witness Protection

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“And this is what he says to all humanity: ‘The fear of the Lord is true wisdom; to forsake evil is real understanding.”


In the past weeks there have been a number of news stories about companies and organizations that are caught in lawsuits from shareholders, employees, and customers.  These suits cover the spectrum of external and internal issues and have made the front page of newspapers around the world.  With lawsuits that we read about in the papers or online, we aren’t ever getting the full story as the defendants can only say that they believe the allegations to be false and they plan to vigorously defend their innocence. The problem with this is that in the midst of all of this; public opinion is being shaped and sides are drawn, sometimes never to hear the truth in the outcome and reputations are destroyed and lost in the process.  It is sad to watch and we all can only pray that we are not put in the middle of one of these and if we are, that we are always ready with our response and actions.  Great PR and legal counsel that has us ready ahead of time, before the crisis, are worth their weight in gold.

In one of the issues bubbling up right now, I know there are believers who are caught up in the mess.  I have reached out to them for support and prayed that their witness is protected and not damaged during these times.  When we are under fire and under attack we are weakened and we can find ourselves making bad decisions and only hurting ourselves more.  This is the time we need to reach forward and support each other and if it is us in the crossfire, reach to those who can support and lift us up.  Our reputations are are our witness and when damaged they are hard to repair.  Though, through God, all is possible.  The recent passing of Chuck Colson (if you don’t know his story, you should) reminds us that our God is one of repair and restoration if we lean unto Him for who we really are.  I pray that witnesses will be protected today and that yours and mine are secure today in His arms.

Reference:  Job 28:28 (New Living Testament)