Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 902: Getting Noticed

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“I know all the things you do. I have seen your hard work and your patient endurance.”

Marketing and Public Relations are all about getting our companies, products and services noticed. In this advance technology world we are now in it has become harder and harder to get noticed because there is so much that is available to us.  Yes, the world’s products are literally at our fingertips and with only a few keystrokes we can reach the output of companies on the other side of the globe.  There was a time that import/export businesses were unique.  That is not true today when each of us can search and discover what was once only available to exotic world travelers.  So, what does that mean for those who are starting something new, adding to their existing offerings, or changing directions?  It means that we must be much more targeted, much more intimate in the knowledge of our consumers and we must be up to date and experienced with the technology to reach, know, speak, and touch those who are interested in what we have to offer.  This only underscores that the marketers of today must be different than how we thought of them in the past, if we are to get noticed.

We also want to be notice in our work, not just our company’s output.  It is natural to want to be noticed for hard and good work.  Jesus tells us that we can remove any doubt that our work for Him is noticed or not.  In Revelations, He comes right out and says it to us.  What a great blessing to know that as we work to bring glory to Him in all that we do, that the King is noticing.  Today, take heart and be encouraged that even though it may seem that others aren’t noticing, that the Almighty always takes notice of you!

Reference: Revelations 2:2 (New Living Testament)