Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 913: Credentials

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“Faith is the confidence that what we hope for will actually happen; it gives us assurance about things we cannot see.” 
It is summer and the time for conferences, expositions and seminars.  The Apple World Wide Developers Conference just ended and the Google IO Conference is coming up.  I’ve have a number of people reach to me about these meetings and others trying to get credentials and passes to get in.  It seems like there is always someone who wants to get into something that they can’t.  Of course, being able to walk past security with the highest level of credentials is a great feeling.  Years ago my friend Jeff and I were given passes to a Lollapalooza concert.  We didn’t know what level of access the credentials would get us until we just kept trying to act like we knew what we were doing, flashing our credentials to security until someone would stop us.  Once we were standing in the wings of the stage talking to Dave Navarro from Jane’s Addiction, we realized that we had an all-access pass.  Everyone likes to have credentials and in our businesses we can take a lesson from this in how we give access to the inner workings to our employees, our customers and our investors.  When these constituencies feel “credentialed” their support level goes up.
How great it is to know that God has provided us all the credentials we need to enter His Kingdom with acceptance and faith in His Son, Jesus.  It is with our faith that we can have full confidence and live our lives knowing that we have the most amazing credentials available in this life. So, as we move through this day and week, we need to do so with confidence and assurance that our God delivers on all that He has promised. When we don’t, we are weakening to others the credential that God has given to us.  Let’s not be ones that let that happen.
Reference: Hebrews 11:1 (New Living Translation)