Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 930: Chatter and Yammer

“Then when you call, the Lord will answer. ‘Yes, I am here,’ he will quickly reply”

Salesforce.com has done pretty well with their internal social media/communication platform called Chatter.  The more companies that adopt Salesforce the more Chatter becomes used.  Maybe that is why Microsoft decided to pay more than a Billion dollars for Yammer.  Chatter and Yammer both are platforms to speed up and cross pollinate communication inside of organizations.  They both make a lot of sense to me as communication inside of organizations is always one of the toughest challenges for any business.  Most every downfall or misstep can be credited back to poor communication.  What also happens inside of companies is that internal silos are created by organizational structures and facility arrangements so it is no wonder that one hand doesn’t know what the other is doing.  Tools that allow and encourage communication at the base of an organization across functions, departments, buildings, etc. can only help.

Isaiah tells us who the first real-time, always on communicator was and is still today.  That is our God.  He is always there and as the scripture says, “He will quickly reply”.  What a fantastic promise and knowledge to hold onto; that God is both our Chatter and Yammer friend, partner, and co-worker for His Kingdom work.  So, today, remember few things are better than open, honest, fast and fluid communication and God is standing by for that communication to start from us to Him!

Reference: Isaiah 58:9 (New Living Translation)