Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 932: The Spin-In

“So let us come boldly to the throne our gracious God.  There we will receive his mercy, and we will find grace to help us when we need it the most.”

A few months ago I read an article about what Cisco systems calls their “Spin-In” strategy. Basically what they have done is take a team of developers internally and let them do start-ups within the company but the rewards of their work come at an acquisition price that Cisco determines and it’s usually the same price as what they would pay in the open market for the technology.  The advantage for Cisco is that they hang onto the team and they are only competing against themselves.  For the team, it’s great as they get to walk the tightrope with a safety net.  Who doesn’t like it are shareholders of Cisco who feel like Cisco is overpaying for what they should already own since the technology is developed inside the company already.  What hasn’t been explored is how the other employees inside of Cisco might feel about what could look preferential.  I am sure the response is, “If you can develop what this team does then you can do this too”.  Which is probably true, but the access and opportunity to try this approach can’t be readily available to everyone.  So, the “Spin-In” creates controversy and Cisco has to decide if it’s worth it or not. The take away for us is that there are many way to create, develop and to compete, and all approaches are cool to try and experiment with.  Let’s not let ourselves get stuck in thinking about problems from just one angle.

Our God is the author of spinning us in!  With our belief and faith He has made us a part of His Kingdom and everyday he allows total and unfettered access to Him and all of His glories, power, mercy and gifts.  We can be deep on the inside with God if we only decide to do so and then live our lives in the journey of seeking and deepening that relationship.  There is no controversy about God’s “Spin-In”.  He wants us all on the inside and to be His ambassadors for the rest of the world.  Let’s not miss the opportunity today to take advantage of being a part of God’s Holy team!

Reference: Hebrews 4:16 (New Living Translation)