Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K188: Under Instruction

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“My children, listen when your father corrects you. Pay attention and learn good judgment, for I am giving you good guidance. Don’t turn away from my instructions.”

A week or so back I wrote that we should always be learning and learning a lot!  Yes, we should and so should our companies.  We need to always be learning new technologies, new ways, new processes, etc.  Being a learning organization is not as easy as it sounds.  When we see the sign on the highway that says, “Under Construction”, it means that we are going to have to slow down, maybe even be delayed.  It means that we need to pay attention to what’s going on around us and be willing to take a detour if need be.  Being “Under Instruction” is similar.  Yes, it might mean going a little slower now and then, feeling a little pain, going in a different direction than we’d like, but the improvements we can receive from some good instruction and learning could be just what we need.

Good instruction can feel like correction.  After all, to be better we likely need some correction.  So, when we look to God for instruction expect to be disturbed from what we may want to do or how we have been before.  God’s instructions are about making us into the people He meant us to be for Him.  It’s instruction we should freely accept. If we were given a tee shirt that said on the front, “Under Instruction”, could we authentically wear it?

Reference:  Proverbs 4:1-2 (New Living Translation)