Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1208: Split Time

purposed worKING No Comments

“So listen to me, my sons, and pay attention to my words.”

I am constantly challenged with scheduling issues.  It is not unusual for me to get double booked more than once a week.  What I usually try to do is split the difference and make some of each meeting or event. This is probably not the most effective of time and effort management, but it’s my tactic in most cases.  When this tactic fails miserably is when in attendance at a meeting, event or even at a dinner, that we allow our minds to drift and we start splitting our time and attention from where we are the time.  I’m guilty of this as well.  Imagine how much more effective and productive we could be if we never split time, but instead kept our energy, focus and attention always full and whole?

We are all so guilt of this spiritually as well.  We go through our day splitting our time and attention away from God.  Life is like one big meeting.  God is sitting across the table talking to us.  We are trying to pay attention, all at the same time keeping the world’s smart phone on the desk in front of us, allowing ourselves to be distracted, scrolling through the senseless news feed of the world.  What if we could/would shut the world off for a day, or turn it over so it can’t distract us? What if we could make today a day of no split time, but complete focus on what God is saying and asking us to do today?

Reference: Proverbs 7:24 (New Living Translation)