Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1228: Premier League Time

purposed worKING No Comments

“For everything there is a season, a time for every activity under heaven…”

It’s only taken 30 plus years but in the last year, we now can watch The Premier League soccer (football) on national U.S. broadcast television.  We all saw it coming as soccer became the most played sport by kids.  But, the demographic changes that could only take time to grow up and become viewers and consumers who could through their buying patterns and power create advertising pull and viewership.  And now, we have to ask, what next?  Could we see finally the development of a U.S. based Major League Soccer League that would someday rival The Premier League?  Sure we could.  Demographic shifts sometimes feel like boiling a frog, but then one day it seems so obvious.  There is great value in spending time projecting forward and trying to align to the shifts, pulls, pushes and all that comes with them.  Sure, we might be wrong more often than not, but wouldn’t we rather be wrong because we thought about it, not because we ended up flat-footed, surprised and late.

As we grow older in our spiritual age, we have to consider what and how we will feel if one day wake and find that we missed out on the years that we could have been getting closer and closer to Him, telling others about what has happened in our own lives, and living out the example of Christ to others.  In somethings, we should not wait. As we go start today, let’s consider what it is that we can be offering to others, that they have been waiting for someone to deliver?  Today, it might just be you that they are waiting.

Reference: Ecclesiastes 3:1 (New Living Translation)