Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1229: A Once-In-A-Lifetime-Offer

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“His rule is everlasting, and his kingdom is eternal.”

Have you seen the new Expedia TV advertisement where they walk up to a stranger with the Expedia suitcase and a plane ticket to anywhere in the world?  There is only one catch; you have to go directly to the airport, right then.  I love the ad because it conjures up the, “What would I do?” and if I could be that spontaneous, “Where would I go?”.  The commercial is great in reminding us that we count on our customers and consumers responding to us when we present them with deals and offers.  When they don’t make the decision on the spot, or decide to respond positively, we get disappointed and sometimes resentful.  The other part of the Expedia ad are the people who turn down the offer.  It’s a once-in-a-lifetime offer and they turn it down, on the spot.  It just goes to show you how hard it is to sell and convince a consumer!

We want to bring glory to God in our work and we are purposeful about this.  But, like all things in life, we can’t expect that others will immediately see God through us.  Ours is a journey of faithfulness, disciplines, continuity and predictability.  If we can today, remain steadfast and the same tomorrow and the next day, then God will do His work on others through us.  Let’s also praise God for not being a once-in-a-lifetime offer, but instead an everyday of our lives and everlasting offer of salvation!

Reference: Daniel 4:35 (New Living Translation)