Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1277: Cyber Strength!

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“Search for the Lord and for his strength; continually seek him.”

Yesterday appears to be a day of cyber wow!  Early reports are saying that Cyber Monday shopping topped $2B in sales, achieving a 17.5% increase over last year.  For those not used to keeping score, that is a huge year over year gain.  Without a doubt we have crossed over the online hurdles and even with sales tax being collected in most states, and no Amazon drones delivering our packages yet, we are firmly okay with search, buy, and wait.  Traditional retailers were scratching their heads after the lackluster days on Thanksgiving and Black Friday, but when they add it all up, it might just be okay. That is, unless Amazon took the biggest bite from the apple.  I know anyone reading this has already accepted that online is the future, now the question is how that future unfolds.  On this post Cyber-Monday Tuesday, I’d be thinking now about what we can do for next year to further engage and ready our consumers for next year so that we are their first choice.  To do that, we have to go well beyond the lowest price or the the most extensive choices.  We have to create (and yes this will feel so 1999) “community” that brings them back over and over.

If in the retailing world we are content to search, buy and wait, why aren’t we just as satisfied with this approach in our spiritual lives?  God gives us the opportunity to search (His Word, prayer, church, fellowship); we have life’s most frictionless way to buy into His message – by just accepting Him; and as we wait on His deliverance of His promises and answers to our prayers, we grow and develop in Him.  But, for some reason, we won’t accept this approach and we stop searching, we deny Him with our actions and words in front of others, and when we have to wait, we give up on Him and begin searching for some other answers.  Think about it and consider where you are standing today?  If you have given up the search, are questioning your buy-in, or tired of the wait, then today would be the day to reevaluate and return to Him with all honesty and openness asking God to refill and rejuvenate your faith.  He will as he is the greatest at fulfillment!

Reference:  1 Chronicles 16:11 (New Living Translation)