Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1279: Citizenship

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“But whatever happens to me, you must live in a manner worthy of the Good News about Christ, as a citizen of heaven”

Our political system has been spending many fruitless cycles on immigration and citizenship.  We seem to be stuck in an argument about whether or not we want more citizens.  A citizen is one who gives their allegiance to their government and in turn receives that government’s protection.  We can say that inside of our companies we have “citizens”.  When someone joins our organization and becomes provides their allegiance to the vision, mission and goals of the company and management, then in turn the company protects them with a salary, benefits, opportunity to work, etc. In return, when this works correctly, we get good citizenship from our employees and that in itself is good.  But, how often do we think of our employees as citizens, versus just hired help who just come and go? Do we get allegiance this way?  Do we think about protecting our talent?  This is where most companies miss out.  If we stopped and thought about someone making that all important choice to come to work for us, versus someplace else, as a desire to “join” us and to become a part of us, as citizens then we might well approach the whole relationship differently, and assuredly more productively.

Paul challenges the Philippians to act as citizens of heaven.  That is, for us to give our allegiance to God and to receive God’s protection when we live and act to His standards.  It’s a simple question today – are you approaching today’s work and life as a sworn citizen of God’s Kingdom? If you are, then today will be a great day for you and the Kingdom!

Reference:  Philippians 1:27 (New Living Translation)