Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1336: Wearables

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“So commit yourselves wholeheartedly to these words of mine. Tie them to your hands and wear them on your forehead as reminders.”

There is much talk about wearable computing.  I’m a believer that what we see right now with wearable fitness and biometrics is only the tip of the iceberg to come. Some are fearful of what will become of us if we are monitoring ourselves constantly.  Of course, anything that we become overly obsessed with can be bad for us, but I think that more information and data about how our bodies are operating and reacting to the food, drink, stress and exercise that we put into our bodies, is a good thing.  Expect an explosion of new gadgets and monitors.  Expect that we won’t be able to go online or open a newspaper without something popping about the latest in this area.  And, be thinking about the applications of wearables in your own business.  There will be applications, the question is who will find and take advantage of those opportunities first. 

Isn’t is comforting to know that God already covers us with his presence at all time and then gives us the clothing and armor from His closet?  Having God with us at all times, is the best wearable of all.  As we dress for work today, or as we head out the door to work out with that watch, heart monitor, etc. let’s consider what it will mean today to have God as our wearable throughout the whole day. What if we prayed this morning for Him to monitor us and make us aware throughout the day of the actions and times where we are deviating from His plan for us?  What if today, we stayed so close in prayer that it felt like the Holy Spirit was alerting us to opportunities to touch and reach others?  What if today we cared so much that we would store a verse in our heart to carry with us all day as our alert for when we were in and out of God’s beat for us?  You get the point.  Today, let’s wear God with us in all ways!

Reference: Deuteronomy 11:18 (New Living Translation)