Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1337: Going Direct

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“Jesus told him, “I am the way, the truth, and the life. No one can come to the Father except through me.”

Part of the power of the internet is that we can go direct to consumers without having to go through third parties, like retailers, brokers or dealers.  But, not all industries are allowed to do so. The most glaring is the car industry where a manufacturer can’t sell directly to consumers but must have a car dealer in the middle to make the sale.  I don’t know where this practice came from, why or who it protects but it is causing problems for Tesla as they try and expand across the U.S. with their electric cars.  We might take for granted how great it can be to build a direct relationship with our customer and consumer, but we shouldn’t.  If we were the music, book or movie industry we would try anything to establish and keep that relationship.  Who really knows our customers/consumers?  It’s Amazon. It’s Apple.  It’s Best Buy, Target, etc.  Where we can, go direct, go with all humility as this is the best relationship to have.

Who at work have we built direct relationships with that really matter?  With the boss?  With co-workers?  With those who work for us? I hope the answer is all of the above.  Direct relationships can yield real and life-changing conversations.  Yesterday, a colleague who who I have invested alongside and known for a while, opened up about an experience that he recently had. It was a very deep conversation and it contained the opportunity for me to share some of my own life story and faith. I reflected last night on the times in the past that led up to our ability to talk so freely and honestly and yesterday was the result of many, many earlier direct conversations of accessibility and openness. Jesus modeled this for us.  He proved that in being man and God that He was and is always there for anyone who seeks Him. When we allow others to come direct to us, we are modeling His love and grace.  Think about it today and see where going direct can be fruitful.

Reference: John 14:6 (New Living Translation)