Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1341: Still Missing

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“…And be sure of this: I am with you always, even to the end of the age.”

Until something miraculous happens, when you are reading this, Malaysian airlines flight 370 will still be missing and the speculations over the reasons for the disappearance will still be raging.  We get enthralled with those things that can’t be explained and something like a plane full of passengers going missing captures our attention.  The same could be said for anything that is in the ordinary that can’t be found.  Money.  People. Items. All, when expected to be one place and not there, become a mystery for us to solve. What if we were this curious and obsessed with the mystery of why someone stopped buying our product, or using our service?  Would we, do we, become obsessive about their disappearance, or do we instead, rationalize that they are only one of so many that w couldn’t possibly ever really track and know the reasons, therefore, we should let it go?  I hear this all the time and each time I wonder if that business or organization will ever fully reach their potential?

If God disappeared from our lives, how long would it take for us to know that He was gone?  An hour?  A day?  A week? Longer?  We can only answer that question with the honesty of how often we are reaching and calling on Him.  If its once a week on Sunday, then He could be gone for a long time before we would know.  If He disappeared then would we become more curious and do all that we we could to find Him?  Jesus created the greatest mystery of all when He died, rose, and then ascended into Heaven. Are we as passionate about this as we are the mysteries and the disappearances of the world? Adding a layer here for us today, what do we think the reaction is of others around us when they see us slide back into our old ways and not act Christlike in our workplaces? Do they wonder where that God of of ours has gone?  He is always with us.  He never goes missing! Let’s be sure that we don’t, for any reason, turn our back and leave Him out of our lives!

Reference: Matthew 28:20 (New Living Translation)