Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1343: Time

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“I love all who love me. Those who search will surely find me.”


This week we celebrated the 25th anniversary of the internet.  The world wide web as it was called early on did more than open up our ability to tap and consume any type of data, information or knowledge.  The internet also recreated how we think of time.  For the past 25 years, we have sped up. We search and find immediately. We consider what is slow and fast differently now than we did before the internet.  And, I suspect that won’t change and that what we consider fast now, will look very slow 25 years from now. What does that mean for us as we think about our businesses?  It means that we need to do our very best to look over the horizon and imagine what it might look and feel like to have to be right about our consumers choices and needs, before they even know they have them.  Chew on that and see what it means for the future? But, chew fast!

God’s timing is hard to understand.  We live in fast and faster and yet, He can move slowly in our lives, when we expect the answer “now”.  A friend has been for month trying to hear God’s will, search for a job and be ready for an open career door that has not swung open yet.  His blessing to me is that he can state confidently that with every day of waiting he draws closer to the dependence and grace of God, and for him, that is the gift of the slowing the time of his search.

Reference: Proverbs 8:17 (New Living Translation)