Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1374: When The Lights Go Out

purposed worKING No Comments

“Jesus spoke to the people once more and said, ‘I am the light of the world. If you follow me, you won’t have to walk in darkness, because you will have the light that leads to life.’” 

Most of us haven’t followed the phase out of the incandescent light bulb, but if you have run through all of the extra bulbs in the storage closet, you know that when you’ve gone to the light bulb section of the hardware store that the amount of new choices is overwhelming.  For those who make and sell incandescent bulbs, their shelf life is limited.  For those who are bringing new types of bulbs (LED, CFL, etc.) to the market, it’s a horse race to see who will establish market dominance first.  This race is not only about who gets there first, but also what kind of bulbs take hold with the consumer market.  Seldom do we see a market that is so ubiquitous change so rapidly and extensively.  Keep a watch on what happens as the lights go out and the new ones come on.  There are lessons to be learned.

Isn’t it awesome to be reminded that the light of the world is our to use to see us through our lives, each and every day? Mondays are hard because it’s easy to wake and see all of the dark roads in front of us that will take energy, patience and time to walk through during the week.  But, if we start the week knowing that if we allow Him, God will shed His light all over each of our dark and unknown places, then we can enter today and the rest of this week with assurance and confidence. We are also the reflection of His light and how we shine, or don’t, will mean something to those around us.  Ever wonder why others stop by your office daily to chat with you and not someone else?  They are attracted to light.  Don’t forget that!

Reference:  John 8:12 (New Living Translation)