Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1375: Understandable People

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“He told many stories in the form of parables…”

I’m going to be honest and a little vulnerable here today.  I need to let you know that one of the reasons I try and write this blog in common sense and practical terms is that I can’t myself understand or comprehend much more than that.  On a plane the other day someone had left a copy of The Economist.  That is one of the magazines that I know I should be able to read and enjoy, but I just can’t.  Half the time I don’t understand what they are trying to say and the depth and understanding of the economics behind the stories are usually over my pay grade.  This is why I was so sorry to hear that Gary Becker died this last Saturday.  Some may not know him, but I felt like I did.  Professor Becker was a Nobel Prize winning economist, but more important for me, he was an economist who I could understand.  When he wrote for Business Week, I would read his every word and walk away with something that I could not only relate, but also apply in my thinking and actions.  Our world is a complex one and we need more people, like Dr. Gary Becker, who can boil it down so that most of us can use our common sense to understand.

Jesus was God, but He was also man.  As a man, He was also our world’s greatest communicator. Jesus spoke, He didn’t write.  Jesus told stories that people were drawn to Him to hear.  Those stories, rooted in the common person’s life experience, provoked thoughts and conversations.  I imagine sometimes the conversations, over dinner in the evening that those who got a chance to hear what Jesus said. His parables have become the stories that we recount and use in our every day lives, even today. Sometimes we think our faith is not knowledgeable or deep enough to share with others.  When we take the obvious, apply our own experiences that are real and honest, and find the courage to share, then God will do the rest through us.  We are after all made in His image and so we have the ability inside of us to be very understandable to others.

Reference: Matthew 13:3 (New Living Translation)