Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1407: Following Instructions



While on a pilgrimage walk on the Camino de Santiago (St. James Way) in Spain, I  asked some of the most committed and courageous faith-driven business leaders I know to guest contribute to Purposed worKING.  Enjoy! – Rusty

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“Be strong and very courageous. Be careful to obey all the instructions Moses gave you. Do not deviate from them, turning either to the right or to the left. Then you will be successful in everything you do.
In our work lives we are given instructions of tasks to carry out on a frequent basis. For some tasks vary day to day while for others they are more repetitive. Whatever the circumstance it is important we carry out our work instructions as given. The phrase ‘cut corners’ is used often in business when describing why a person failed at their tasks. It takes strength and courage to do the hard work when cutting corners and seeking the easy way out in order to go on to other things – personal things appears to be the right way to go.
In our faith walk, God reminds us to be careful to obey His instructions passed to us through Moses and not to deviate from them but stay focused on the important things at hand – His will.
God’s instructions are not gray, they are black and white and living our lives His way results in success in everything we do. BTW: Success is not defined by striving to obtain earthly wealth but by the peace we have through accepting Christ and the knowledge we will be in relationship with Him for an eternity.
Reference:  Joshua 1: 7-8
Hank Stringer