Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1419: True Colors

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“Oh, that my actions would consistently reflect your decrees!”

The World Cup!  It’s been big this year and as we head to the finals this weekend the countries that compete will remain on the largest stage in the world. The World Cup brings out the colors of the countries from all over the world and people signify their current and ancestral allegiances with jerseys, hats, bandanas, banners, flags, etc.  We love to wear our colors and we do so everyday with our corporate logo wear and all that comes with the companies that we work with and do business.  But, there is more to our colors than this.  Our true colors come out when we are in trouble.  When there is an allegation of wrong-doing, or when their is a mistake found, or when we miss a significant goal.  It is then when companies and those around us show their true colors.  I can’t imagine working at American Apparel right now. What a mess. And we can see the true colors of their Board, their founder and their investors emerging. Let’s not fool ourselves, if we don’t work hard at ensuring that our values are strong and deeply rooted, when push comes to shove we may see colors that we just don’t like.

As believers, more than those who don’t profess a faith, we should be and are held to a higher standard of  consistency and authenticity.  Our “colors” must be the same through thick, thin, smooth and rough times! When the worst occurs if our true colors are those that are grounded in God’s Word and directions to us, then we are extending the Kingdom of God while here on earth.  If not, then we are like all the rest and our colors fade and wane as they change for the circumstance.

Reference: Psalm 119:5 (New Living Translation)

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