Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1420: How Should I Let Him Know?

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“Then when you call, the Lord will answer. ‘Yes, I am here,’ He will quickly reply.”

The question was posed to me, “How should I let him know?”.  The reason I was being asked was because it was bad news to be delivered and my friend needed advice.  His inclination was to send an email, take out the “shock”, let the news sink in, and then follow up with the person with a phone call.  I had to respectfully disagree and encourage my friend to find the courage and the time to call and explain the problem and “talk it out”.  I am sure there are a hundred reasons that we all can find to justify the email or the text first and the call later, but when a situation has reached the extremes; really bad or really good, there is no substitute for a personal reach out first.  In business we have gotten lazy with our communication.  We will sit down the hall from someone and email or text them instead of getting up and talking to them face-to-face.  We will text back and forth ten times to say what could be said in one sentence over the phone. I am guilty of all the above, but I know that when in the extremes that we can’t ignore voice-to-voice communication.

Oh to have a voice-to-voice conversation with God!  How cool will that be?  (Notice I say, “will” as we will get that opportunity). Until then we have to listen closely to what God says to us through His Word, prayer and others.  We do have the assurance that God is answering us with, “Yes, I am here”, at all times that we ask.  In our spiritual journeys we tend to try and short-cut our communication with God and if we could send a text or drop an email, we probably would.  God wants us to be active and engaged with Him and calls us continuously to interact with Him. We can bring all things life, work, relationships, pains, sicknesses and joys to Him at anytime and He will be there.  How well we communicate with God is all up to us!

Reference:  Isaiah 65:24 (New Living Translation)

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