Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K213: Turning Back

“But Lot’s wife looked back as she was following behind him, and she turned into a pillar of salt.”

I happened to wake up on Sunday morning at 1:57AM.  I looked at my Google Home that sits on my bedside table and decided I’d stay awake to watch what happens at 2:00AM.   At 1:59AM and 60 seconds, the digital readout went to 1:00AM and there I was with another hour that I didn’t have before.  Changing time is nothing new.  Most of us have experienced it twice a year for our entire lives.  But, what was different for Patti and me this year, and a first, was that when we woke on Sunday morning, there were no clocks in our home or cars that we needed to adjust back.  It just happened and the Internet of Things (IoT) had arrived.  We talk about and predict the future and then one day it shows up and then like so many other areas that we get used to in our work and our lives, there is no turning back.

Lot’s wife was warned, “Don’t look back!”.  When we turn our face towards God and make the decision that He will be where we are fixed from then on, looking and turning back can become a problem and in some cases, even destructive.  On this Monday, with an extra hour to think about it (sorry Arizona and Hawaii) let’s consider where we are looking and turning…forward to Him or back to our old ways?

Reference: Genesis 19:26 (New Living Translation)