Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1427: Season of Change

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“For everything there is a season,  a time for every activity under heaven.”

As with anything, there is a time for change, but if consider how hard that change is, well, you can imagine why it is that we so few of like to change things about what we do, who we are, and how we go about those routines we have in our lives.  But, if we don’t take the time, take the risk, and put in the extra effort to change, we will stagnate because things that stay the same get old and lose their relevance and ability to impact.  Businesses that don’t change don’t grow and those that don’t grow, die.  So we have to find our seasons of change and go for it.  Not recklessly, but with still with energy and courage.  What season of change are you facing that right now you know you need to go for it, but are hesitant?  Let me encourage you that there is no better time to change for the future, than now.

Those of you who have been reading purposed worKING since the beginning, (October 1, 2008) have seen a few format changes over the years, but for the most part we have been doing the same things Monday-Friday for nearly six years (had you told me I would be doing this for six years, I would have laughed).  But, it’s time for change and I hope that the move to this dedicated site will allow for change to occur. I have ideas for what may come to give you even better ways to interact with the blog, to share it with others more easily, and to enjoy it in other formats.  So, if you will stick with me through this season of change, I would really appreciate it and I will give it my all to get better and better, which is what change is all about, right? God wants us to be our best and change is all part of how we improve.

Reference: Ecclesiastes 3: 1 (New Living Translation)