Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1428: Knock, Knock, Knock On…

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“Look! I stand at the door and knock. If you hear my voice and open the door, I will come in, and we will share a meal together as friends.”

Imagine what it would be like if we were to go to a store and there was a glass door and printed on the door was,  “Customer Service”, or “Customer Support” and behind it there was a man sitting at the desk, looking out at us.  He can see us and we can see him.  We stand at the door, knocking, knocking and knocking. But he doesn’t move.  He doesn’t respond. And still we knock because we have a problem that needs to be solved.  But, he never gets up from his desk to come to the door to respond.  Ridiculous, huh?  Of course it is crazy, but it’s not that far off of what happens when we call a customer support line and get a voicemail that never gets returned, or we do the same with an email that never gets answered.  This happened to me a few weeks ago when I tried to get customer support from a company that provides home weather stations.  After multiple emails and calls, I finally just threw the device away (it was out of warranty), did my research on who their largest competitor is, and bought that brand.  After a while customers will stop knocking and go elsewhere.  Do we care?  We should!

I woke up this AM with someone on my mind that needs healing and thus prayer.  I felt God reminding me that He is always knocking on the door for me to open so that I can trust and rely on Him.  God is so great that way in that He not only allows for us to answer, but to ask.  I chide myself for not keeping that door wide and open at all times!  Today, God is knocking. He wants to be there for us with each meeting, decision and conversation.  Let’s let the door swing open His way!

Reference: Revelation 3:20 (New Living Translation)