Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1431: Intent, Strategy and Perspective

“Seek the Kingdom of God above all else, and live righteously, and he will give you everything you need.”

Author and leadership blogger, Brian Sooy writes about purposed-driven organizations.  He describes purpose as bringing three dimensions to an organization: Intent, Strategy, and Perspective.  He is spot-on.  If a company or (any) organization can define what their purpose is and stick with it, they can only be better.  It’s ironic that we require non-profit companies to file what their purpose/mission is, but for-profit companies, don’t have to do so.  We as shareholders seldom ask, we just take it for granted they have a defining purpose and that it so ingrained and strong that everyone is aligned, knowledgeable and inspired that the company can’t go awry.  Well, that would be a utopia, but it doesn’t mean that we can’t and shouldn’t establish what our purpose is so that we can then as Sooy recommends, build out a purpose-driven strategy, intentions and gain a perspective from which we can learn and grow.

God has given us the purpose to bring glory to Him in all that we do.  If we can only stay focused on that purpose and make that the priority then our own life strategies, intent and perspective will fall into place.  If we are trying to establish those without the purpose being in place first, then we have missed what He has in store for us.

Reference: Matthew 6:33 (New Living Translation)