Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1469: Main Street Serving

purposed worKING No Comments

 “God has given each of you a gift from his great variety of spiritual gifts. Use them well to serve one another.”

I’ve said for a while that I believe that the next explosion of small and medium-sized businesses will be the Main Street tech startups that are created to serve local businesses.  This serving will be to give them tools, tech and applications so that they can be more efficient and productive.  This is the beauty of this age.  We can run a small business, have a need that others aren’t addressing because the “market” isn’t big enough, and then get someone to build the app or the database that is needed, and it might be personalized just for you.  It’s not that far off from the days of when farmers would forge their own tools because they wanted and needed something unique to them. We are in the age of attention, and yes, that can also mean attention to the special needs that others have that can be addressed through technology. To me, this means there is plenty to go around if we just are open to what others are asking for.

If we listen and pay attention to others we will open up many opportunities.  These opportunities will come in the form how we can support and serve those that have a need.  This is not only about our professional lives, this is also about how we spread the love of Christ.  When we care enough to listen and follow-up then we will find where and how we can share the gifts that we have been given.  Let’s not miss the opportunities that are put in front of us each day to serve.

Reference: 1 Peter 4:10 (New Living Translation)