Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1470: Discretionary Funds

“Then the devil took him up and revealed to him all the kingdoms of the world in a moment of time.”

I listened to an executive say that when she evaluates whether or not a part of her organization is committed to their strategic plan or mission, she can tell by how the unit spends its discretionary funds.  If those dollars are invested or spent on things that support the mission, then she will be open to increasing funding for those things that are being requested.  But, if those discretionary funds are being spent on other things that aren’t on the strategic roadmap, then she steps back and questions whether or not the unit is focused on the right things and following through.  Thus, those new requests get scrutinized and put on hold until she figures out what is really going on.  Anyone who has some discretionary funds should put themselves through this same exercise.  We can usually tell what is important to us (the honest truth) by how we spend our time and money, so if discretionary dollars are being spent on things that aren’t aligned with where we say we are going, then we aren’t being honest with ourselves on what is really important.

The same can be said about how spend our discretionary income.  Are we putting those dollars against things that are healthy for us spiritually?  We may not even be thinking or cognizant of the impact that these expenditures are having on our alignment with Christ. If we are spending on things that take us away from Christ or feed those things that are of the world where we are susceptible to being overtaken with their worldly importance.  Jesus was given the opportunity to have all the things of the world that He wanted.  He knew better.  Only we personally can know what those things are that could be or are barriers in our relationship with Him, but taking a quick look over the credit card statements or the check book could reveal some interesting insights.

Reference:  Luke 4:5 (New Living Translation)